What is Labubu? The Ultimate Guide to This Viral Plush Toy
Labubu is a quirky, mischievous creature from the collectible world that has taken the internet by storm. With its bug-eyed, elvish appearance, pointy ears, and sharp teeth, Labubu is a plush toy that has captured the hearts of fans worldwide. This toy was created by Hong Kong-born artist Kasing Lung, who drew inspiration from Nordic folklore for his book series The Monsters. First introduced in 2015, Labubu gained global popularity in 2019 through a collaboration with the Chinese toy company Pop Mart, and exploded in 2024 when celebrities like BLACKPINK’s Lisa and pop icon Dua Lipa began flaunting it as a fashion accessory.
Why is Labubu So Popular?
Labubu’s rise to fame can be attributed to its playful design and mysterious charm. It’s not just a simple toy; it’s a collectible, available in a blind box format, which adds excitement for fans. Labubu’s appeal also lies in its nostalgic, “ugly-cute” design that taps into the same trends as Beanie Babies and Troll dolls. Labubu’s popularity exploded further when TikTok users and celebrities showcased it in their posts, creating viral buzz.
The Labubu Tribe
Labubu is part of The Monsters series, which includes other characters like Zimomo (the tribe’s leader), Mokoko (a pastel-colored sweetheart), and Tycoco (Labubu’s love interest). Each character has its own quirky personality, making them highly collectible. While Labubu is the standout star, fans of the series can collect many other figures as part of their “Monsters” collection.
What Makes Labubu Unique?
Despite its rabbit-like appearance, Labubu is not a rabbit. It is an elf-like monster from a Nordic-inspired fantasy world. Labubu is characterized by its round body, sharp teeth, and playful grin. Its design and vibrant colors, from soft pastels to bolder hues, make it a standout among other collectible toys. Labubu is often mistaken for being a “monster,” but it is, in fact, a mischievous but kind-hearted creature who is always ready for fun adventures.
Labubu’s Global Impact
The toy’s popularity is not just limited to toy enthusiasts—Labubu has become a global pop culture phenomenon. It can be found in stores, online marketplaces, and even on fashion items, thanks to collaborations with high-profile brands like Uniqlo and Coca-Cola. Labubu’s widespread recognition has sparked a surge in demand, with some limited editions fetching high prices from collectors.
Where to Buy Labubu
Labubu toys can be found through Pop Mart’s official website and in their physical stores. They are often sold through blind boxes, meaning that fans never know which version of Labubu they will get, adding an element of surprise. For those seeking rare or limited editions, online marketplaces like eBay can be a good source, but buyers should be cautious of counterfeit versions.
Is Labubu Worth Collecting?
Labubu has become a valuable collectible, with prices ranging from affordable keychains to pricey plush dolls. Whether it’s worth collecting depends on your love for quirky, unique designs and your passion for collecting rare items. As demand continues to grow, some Labubu figures have become sought-after investments, while others remain accessible for casual fans.
Conclusion
Labubu is more than just a cute toy—it’s a cultural phenomenon that blends nostalgia, creativity, and a love for all things whimsical. Whether you’re a collector or simply someone enchanted by its charm, Labubu is here to stay, making its mark in pop culture and in the hearts of fans around the world.
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